Nielsen Claritas, has its roots in the General Analytics Corporation (GAC), conceived in 1961 by Jonathan Robbin; a scientist who understood that America was not destined to be a mass market for long. Though he was not a marketer by profession, Robbin understood before others that America was becoming a market of diverse populations that reacted and behaved differently–a so-called market of minds. To find, locate and describe these markets, Robbin created a new market research firm and invented a new industry – geodemography, the practice of identifying and mapping to the ground different subsets of the U.S. population. Out of this grew the first syndicated segmentation system – PRIZM, a standard way of sorting the population into similar groups by behavior and attributes so that businesses could act on the information.
iMARK, a breakthrough software application, offers a
powerful new solution for market, site and customer analysis. The customer mapping software and decision making software built into iMARK seamlessly combine Claritas' powerful demographic, consumer demand and business databases with your company's proprietary information to create a simple-to-use, map-centric interface that quickly delivers access to actionable marketing information.
iMARK Online is the Claritas-hosted application that allows you to perform site, market and segmentation analysis over the Internet. It provides multiple users with concurrent access to shared information and a simple interface that assists even the most casual field user in successfully accessing the same information available to sophisticated analysts.
Over 50 report and map selections provide indepth information to analyze your markets, select site locations and better target your consumers. Data include demographics, business, financial, restaurants, shopping centers, retail trade potential and lifestyle segmentation.
